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Marketing and Promoting Solar Water Heaters to Home Builders
12 pages of recommendations from the National Renewable Energy Laboratory, October 1999. Some content remains relevant today, though the media and medium may have changed.. Includes:
Essential
- Full four-color product brochures
- Point-of-purchase displays or counter cards for models
- Computer model showcasing cost savings analysis
- Sales training materials for builder staff
- Press releases with full color photography of installations and home exteriors and public relations program
- Internet Web-site
Supporting
- Trade advertising
- Direct mail pieces
- Computer presentation or CD-Rom product and company presentation
- Computer presentation for architectural or design use
- Consumer ads
Retrieve from: http://www.nrel.gov/docs/fy00osti/26962.pdf
