Report: Creating a Comprehensive Solar Water Heating Deployment Strategy

[This report describes a marketing strategy] ..to use as a template for solar manufacturers, builders, energy service providers, or other interested businesses. The marketing plan contains a brief summary of the background and current status of the industry for solar water heaters, an outline of potential opportunities in the building industry, and defines the marketing strategy including defining the product, distribution channel, pricing strategy and promotional mix.

Document at: http://www.osti.gov/bridge/servlets/purl/12184-Qg25WS/12184.PDF